Our Manifesto

Deeply driven by a passion for consumer brands

Our knowledge and passion are cornerstones for deep and lasting relationships with founders.

Rational over emotional

We build our conviction by understanding people, market, the product and the need it addresses, using data to support most decisions.

Ambitious, squared

We back category-defining companies building the future of food. We think big and encourage our partners to think bigger.

There to support, not interfere

We are in a number-driven world, and we trust the analytical process. Being thoroughly data driven helps us navigate problems and find more actionable solutions.

In hustle we trust

We like entrepreneurs who hustle harder and smarter. We appreciate creativity in the engagement, fast and clear communications and relentlessness pursuit of objectives.

Do good, be good and make good

We value honesty, integrity and trust in the way we operate and expect the same from our partners.

Caring as an advantage

We care about the planet, people and above all the entrepreneurs. We invest in companies that take their impact on the planet seriously and have clearly defined impact goals.

Alignment of interests is our mantra

We strive to preserve alignment between shareholders, management and other stakeholders.

We allow our convictions to evolve

If we decide not to invest, we do our best to give the founders constructive feedback and keep the dialogue open, leaving the door open in case we build a stronger conviction down the line.