By the end of 2022, France will be the first European country to implement the anti-waste Law, which will prohibit single-use packaging in fast-food restaurant chains. So, within a few years, all players in the QSR industry in Europe would need to transition towards reusable packaging solutions because of regulation and consumer demand. However, managing reusable packaging for millions of meals a day is an impossible switchover without the support of technology due to:
- Packaging management: tracking reusable containers on-site and pairing/unpairing the containers with customers IDs (credit cards, loyalty cards, etc.) require a bespoke technology stack combining hardware and software solutions never tested at this scale and cost level.
- Logistics: coordinating the different parts of the value chain (shipping, washing, inventory) requires a data platform where the information can be processed and flow easily in real time, as on-premise storage of containers is costly and errors can affect revenues and reputation.
- Payment: making sure that containers will not be stolen or lost requires an automated deposit scheme, while some customers may want to “keep” branded containers and should be allowed to “pay for it” at the right price. This will become even more critical once the legislation extends to the food delivery market.
- Customer experience: managing millions of interactions with customers per day when containers are paired or unpaired requires a seamless B2C interface that can push notifications to customers at every touchpoint and be integrated with both in-store kiosks and POS infrastructure.
Pyxo is developing a unique tech platform tailored to the needs of large restaurant chains whose large volumes of containers require a fully integrated solution to manage all the different parts of the value chain mentioned above.