Butternut Box is a leading pet wellness company and operates an online subscription pet food service. The company mission is «to help dogs live healthier, happier and longer lives whilst leaving humans smiling after every interaction». The service starts with an online questionnaire to collect information about the race, size, age, activity level of the dog as well as known allergies or preferences. An algorithm then personalises the recipe, portion size and delivery schedule for each dog. Butternut Box food is all natural, made from high grade fresh ingredients, cooked “as if you cooked it at home” with no preservatives and then frozen.
The company started trading in 2017, and they already delivered 8 millions meals to 18,000 loyal dogs in the UK. For now.