Air Up

Air Up is a Food Tech company with patents that cover a system including a simple-to-use but clever bottle and its aroma pods. The system is capable of delivering ‘taste through scent’ by giving the brain the illusion of flavour thanks to the aroma contained in the pod.


Through an application of the Venturi Principle, the aroma is released and perceived through the nose of the customer (this is also known as retro nasal scent), who is actually drinking plain (tap)water from a bespoke straw inserted into the bottle. The bottle is reusable, and the pods deliver flavour for several litres of water.


Through offering multiple unique flavour experiences (our favourites are clementine, peach and coffee by the way), customers can personalize their water with pods that fit their taste. Say goodbye to calories, sugar, and single-use water bottles.